Film trailers are a type of film production that shows the story (but not exactly telling it in the sequence) of a film in a brief advertisement. Pre-modern trailers were normally very slowly edited with informative text - and less focused on the actual storyline - but nowadays they are include vast arrays of sounds, images and footage from the film that they are trying to sell to viewers. Here is a list of some of the main conventions there are in film trailers:
- Shots in a film trailer will never be shown in a linear pattern and are never in the order that they are in the film. This is so that not too much of the story has been given away and so it doesn't spoil the ending.
- Distribution and Film company logos will be always shown at the beginning/end of a film trailer.
- The names of famous actors, actresses, directors and producers usually will appear either at the beginning/end of the trailer.
- Trailers cannot exceed the 2-minute mark once every year, otherwise they are generally 1-1:30 minutes long as television commercials.
- Music is used in trailers to justify the genre of that particular film, so for example if it was an ambient bass-heavy/atmospheric type of soundtrack, you would know that it would most likely be a trailer for a horror movie.
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