Marketing Campaign Research

Considering I am creating a Film Trailer with the genre of Horror/Thriller, I will be researching various advertisements campaigns which will influence the outcome of the final product that I will be creating.



The 'Missing Persons' Poster used in the campaign.



The film I will be researching is the very successful 'The Blair Witch Project'. This film grossed almost $200 million which means it is one of the most successful horror movies ever produced considering having a lowly budget of $60,000. What made this movie so successful was sorely down to the marketting campaign. This featured things such as Missing Person Posters and a website. This 'ground-breaking' campaign suggested that the film and it's events where real.

After grossing $1,000,000 on it's first boz office weekend, the studio pushed for further exposion to the public with these already-successful posters. The final budget for the film is suggested to be between $500,000-$750,000.

This was before the time of Social Networking, so the main reason for it also being extremely successful was due to word-of-mouth. This combined with the effect of making it look like a real event made this film have one of the most ingenius marketting campaigns ever produced in film.

A screenshot of the website for the film.