Saturday, 15 December 2012

Friday, 14 December 2012

Poster Analysis


This is the final version of my poster of 'The Woods'. Here I collected a dark, sinister photograph which adopts the rule-of-thirds principle and edited it so that it is black and white. Because of this, this has made the main image look more like a horror movie as the more dark features stand out. This has also made a fade effect drawing more closer which works well with the test. Next is the tagline, 'he's waiting for you...'. This makes the reader think rhetorical questions such as 'who is this person?', 'is he good, or evil?' and implies that this person or thing has a major importance/influence throughout the film. Because of this being in the darker section of the poster also shows the isolation of the main characters as it is sectioned off from the rest of the poster. I also believe that this makes this poster unique as it hasn't really been shown in movie posters of this genre as it bends the typical conventions of them.

Next we have the bold 'The Woods' title. This is in a massive font as it is meant to stand out from the rest of the poster. The fact that this is in red font means that it is a film of the horror genre as the colour represents blood and gore.

Next underneath is the release date. I chose it to be more in front of the title to try and combine the sinister feel of Halloween and 'The Woods' together, but to not make these clash I used an opacity tool to make them blend more and look more professional. The font here is also different in style and size so it stands out from the title and so that it will be remembered by the viewers of this poster.

Under this is the billing board which includes the important roles of the production of the film and who it was done by. This was done in a small, condensed font which looks similar to that of other film posters to create a more professional feel.

Underneath the billing board is the classification rating and 2 production company logos. 1 is the production company that we used in out trailer to create more synergy, and the other from one of our donators to this project. This also gives the poster a more reputable and professional feel as it has recognizable logos on it seen on other film posters.

Finally we have two social media formats for viewers/readers to follow us at. These are also on the trailer so that even more synergy is created. The font overal used here suits well together with the existing font and the background image to make a more professional free yet again.

Thursday, 13 December 2012

Magazine Analysis


Here this magazine shows many features that are applicable to other profession publications. First of all, the title of the magazine - Total Film - is in bold and of opposite colour to its background which makes it stand out a lot. Next a pug is used with text inside it advertising how to win free cinema tickets. This gives the reader an incentive to buy and read the contents of the magazine which will widen its appeal.

Down the right hand side are the main contents of the magazine which are related to it being a 'Horror Special' issue. This is in a red font to furthermore back up the fact that this is a Horror themed special edition.

Next is the Movie title 'The Woods' and the tagline which are in the same font which is on the movie poster. This is to create synergy between both forms of media. The priece and issure number are also included to create a sense of professionalism within the magazine, also as well with the inclusion of the barcode.

Finally we have the text at the bottom of the magazine which tries to sell the magazine to the consumer normally with eye-catching and boasting terms. Here, 'The UK's Top selling monthly movie magazine!' is used to give the magazine credibility and worthiness. I decided to change things around from my original mock-up due to the fact that the image used didn't make the other features look as good as they are now, and if they where used then the film magazine would look cluttered and unprofessional

Wednesday, 12 December 2012

Evaluation

In what ways does your media product use, develop, or challenge forms and conventions of real media products?

Conventions of not only different medias, but genres or 'labels' are easy to implement into works such as Trailers, Posters and Magazines. But what was challenging was to adapt and change these conventions which would overall create a unique package of media products based around our Film concept.

For example, in my film poster. I used the basic concepts of established film posters such as dark main images, taglines, billing boards, logos ect. which made it look professional as a whole without throwing the whole norm 'our the window' and adopting an avant-garde-style poster. I didn't do this otherwise people may be confused on what message my poster was trying to portray and so these messages wouldn't get across to the viewer.

Typical forms I used where dark, extreme long shot images to portray isolation and darkness to the viewer with the red text to invoke horror and gore. This is very typical of horror movie-type posters.

As well as adhering to the codes and conventions of most typical film posters, I wanted to challenge this in the form of placement within my poster. This can be seen in the place of where the tagline sits. This is isolated from the rest of the text of the poster to give a sense of eerie loneliness as it was faded into the dark.

In other forms, such as the Magazine front cover, I adhered to more typical forms of design such as using puns, titles, text and images in correct places. I felt that it was the best case not to challenge these forms and conventions due to the fact that it was very troublesome to get an almost perfect blend of challenging and normal concepts without it all looking like a cluttered mess.

The colours used in this magazine could say challenge certain aspects due to the fact that it is a Horror Special edition where a lot of black and white is used to conform to horror movie-type characteristics. Otherwise in other types there would be a lot more colour and different stylised fonts, but because I wanted it to look more different i decided to go with this way to challenge this form.

Another form that we adhered to certain forms is in the actual film trailer. Coupled with the minimalistic starting soundtrack (that was also featured on the 2000's horror-movie success, 28 Days Later) and the fast-paced cuts, we didn't want to be experimental in terms of challenging these conventions as overall it wouldn't make our film like the genre we wanted it to be.

The use of long-shots, close-ups, high/low angles and atmospheric build-ups also made our trailer conform to these typical traits of a horror film. The use of red text on our titles also backed this up considering the conotations of red is blood and anger. Throughout our trailer we have this 'unseen horror' of which leads to speculation by the viewer as to what it could be. Because of it being unseen in the trailer, this would want to make the viewer go and see the trailer as they are now curious as to what this is about.

In our trailer the location we used was a woodland area, this is typical for a lot of horror movies as they give a sense of being lost, isolated from the outside world and being hunted. This inconjuntion with out title - called 'The Woods' makes us think rhetorically 'is there something different about this 'Wood'?' which adds even more disturbance to our campaign.

The props we used such as rubber knives and fake blood gave a sense of realism to our trailer - to overall make it look more believable. We also used them because these we also typical conventions of horror movie trailers. In terms of camerawork, we used a wide selection of angles and shots to grab the emotion and atmosphere of the whole trailer. We also decided to use various high-angle shots to make it look like someone was watching the three friends, which again is typical in the horror movie genre.

The title font and style are quite gothic-like and is of red colour. This already backsup the fact that this will be a horror-movie trailer because of the pointed-font and - already stated - conotations of red used.

The storyline for our trailer is very typical to the style of what it will be:

  • 3 friends go camping in the woods
  • They hear strange noises
  • 1 gets lost/disappears
  • The others look for him and stumple across the helper
  • The villian/enemy is finally defeated (with a few casualties on the way, of course!)

The trailer sets this up quite well as it jumbles some scenes so that it doesnt portray what the actual film would be like, whilst still retaining its understability. This is key as we don't want to give too much of what the film is about since it is only a trailer for it.

I believe that this trailer sucessfully shown the genre it was meant to portray - which was horror. This is because of all the similar conventions we used from existing trailers. For example, we used:

  • Dark shots/Minimal lighting
  • Close-ups
  • Fast-paced cuts to create tension
  • Blood/Weapons (not real of course)
  • Typical horror-movie setting/storyline
  • High-angle shots to show their vunerability, and that someone is watching them.
Characters are introduced by entering the woods and talking to one another. Here they a portrayed to be kind, fun, outgoing friends who decide to go camping one day. This therefore means that they have some sort of connection with the people wathcing the trailer as it looks like they can get along with each other. I believe this follows some areas of Propp's Narrative also as there are 2 heroes, a helper and a villian.

Propp's Narrative is also used in our trailer as the 'Old Man' is shwon to be the Helper and the Donor - who provides a weapon for the two friends to defeat the 'villian'.

Overall I feel that my products devoloped into following most traits of what both a horror movie looks like and how that should be potrayed onto different forms of media. I also believe in come aspects these forms where challanged to give this some sort of unique edge instead of being a very unoriginal campaign for my trailer.

How effective is the combination of your main product and ancillary texts?

I believe that the the combination of all of my prodocts together are very effective. This is because of the professional design, layout they follow and style they are all of. Another thing is the synergy used between various medias in magazine. First of all, the tagline 'he's waiting for you...' comes up in both the magazine and the poster as well as the same styled film title.

Some other forms of synergy that I used within my products are the social media links for which the viewer can connect with news about the film through the different social media outlets. Another piece of synergy is the production title used in both our poster and film trailer. This is to give the film more credibility as it is by a well known production house. The professional quality that all 3 forms of these portray makes this combination also very good through the use of standard design and following certain conventions that these should all have.

I also believe that the use of grayscaled images in both my magazine and poster give the whole theme of both medias a sinister and dark edge. This gives the viewer less to focus on, so that more infortant features of the images are shown. For example in my poster, the only thing that was properly clear on the image was the two friends looking at the mysterious building. Because of them two only being in shot it gives the connotations of isolationism and fear.

In conclusion, I believe that all together my different pieces of media create a whole professional marketing campaign fused with many forms of synergy throughout. This can be seen from all of the things stated previously as well as some of the fonts and colours used.


What have you learned from your audience feedback?

For our audience feedback we presented our trailer to other students, then gave them sheets to fill out with the following questions:

  • In what way does this trailer remind you of other trailers?
  • What are the advantages of this trailer?
  • What are the disadvantages of this trailer?

Here are copies of the feedback forms that we recieved:




From reading over all of this feedback, I have came to the conclusion that we successfully implemented the typical codes and conventions of a horror film into outs. This is based on the fact that people said that our trailer reminded them of other horror films, and that they liked it because of certain elements - typical of that to horror trailers - that we put into out trailer. This included the soundtrack, the build up of tension throughout and that he has a cliffhanger at the end which would want people to see more of the film.

However, there are always disadvantages. These - although relatively minor - ranged from hard-to-hear dialogue and that not enough of the enemy was scene. Despite this, I believe that this audience research should a lot of positive feedback towards out trailer of which wholely outweighs the negative feedback.

Tuesday, 11 December 2012

Contribution Form


Here is a copy of the Contribution Form that we had to fill out.

Monday, 10 December 2012

Running Order

Time
What is Happening?
Where?
Who is Involved?
0:00 – 0:21 secs
Ident
N/A
N/A
0:21 – 0:22 secs
Transition (FADE)
N/A
N/A
0:22 – 0:26 secs
Entering the woods (1st Angle)
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:26 – 0:27 secs
Transition (FADE)
                N/A
Null
0:27 – 0:30 secs
Entering the woods (2nd Angle)
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:30 – 0:32 secs
Title (A Weekend Away)
N/A
N/A
0:32 – 0:35 secs
Sitting at bench scene
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:35 – 0:36 secs
Transition (FADE)
N/A
N/A
0:36 – 0:40 secs
Talking at bench
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:40 – 0:43 secs
Talking at bench (OTS shot)
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:43 – 0:47 secs
Hear noise behind them - look around.
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:47 – 0:49 secs
Title (Or A Horrifying Nightmare?)
N/A
N/A
0:49 – 0:51 secs
Investigate noise
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:51 – 0:54 secs
Investigate noise (2nd angle)
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:54 – 0:57 secs
Investigate noise (3rd angle)
Woodland area
Andy Nelson, Josh Filson and Luke Hignett
0:57 – 1:00 secs
Title (This Halloween)
N/A
N/A
1:00 – 1:02 secs
No Entry (Close up shot)
Woodland area
N/A
1:02 – 1:02 secs
Transition (FADE)
N/A
N/A
1:02 – 1:05 secs
Luke's lost scene
Woodland area
Josh Filson and Andy Nelson
1:05 – 1:05 secs
Transition (FADE)
N/A
N/A
1:05 – 1:06 secs
No Entry (Close up)
Woodland area
N/A
1:06 – 1:06 secs
Transition (FADE)
N/A
N/A
1:06 – 1:09 secs
Josh and Andy running through woods.
Woodland area
Josh Filson and Andy Nelson
1:09 – 1:09 secs
Transition (FADE)
N/A
N/A
1:09 – 1:10 secs
No Entry (Close up)
Woodland area
N/A
1:10 – 1:10 secs
Transition (FADE)
N/A
N/A
1:10 – 1:12 secs
Blood (Close Up)
Woodland area
N/A
1:12 – 1:12 secs
Transition (FADE)
N/A
N/A
1:12 – 1:13 secs
No Entry (Close up)
Woodland area
N/A
1:13 – 1:13 secs
Transition (FADE)
N/A
N/A
1:13 – 1:18 secs
Lydiate Hall (Establishing shot)
Lydiate Hall
Josh Filson and Andy Nelson
1:18 – 1:18 secs
Transition (FADE)
N/A
N/A
1:18 – 1:19 secs
No Entry (Close up) Woodland area
N/A
1:19 – 1:19 secs
Transition (FADE)
N/A
N/A
1:19 – 1:22 secs
"Who Are You?"
Lydiate Hall
Josh Filson and Andy Nelson
1:22 – 1:22 secs
Transition (FADE)
N/A
N/A
1:22 – 1:25 secs
Escaping the building
Lydiate Hall
Josh Filson and Andy Nelson
1:25 – 1:28 secs
Josh Running 
Lydiate Hall
Josh Filson

1:28 – 1:30 secs
Andy Running (2 scenes)
Lydiate Hall
Andy Nelson
1:30 – 1:30 secs
Transition (FADE)
N/A
N/A
1:30 – 1:35 secs
"Once You Enter The Woods..." 
Lydiate Hall
Andy Nelson, Josh Filson and Stephen Hendrikse
1:35 – 1:35 secs
Transition (FADE)
N/A
N/A
1:35 – 1:38 secs
Andy getting grabbed.
Lydiate Hall
Andy Nelson and Stephen Hendrikse
1:38 – 1:41 secs
Black title
N/A
N/A
1:41 – 1:44 secs
Title (The Woods)
N/A
N/A
1:44 – 1:48 secs
Title (Coming soon to Cinemas)
N/A
N/A
1:48 – 1:53 secs
Title (Social Media)
N/A
N/A

Poster & Magazine Mock-ups


First of all on this poster is the main image that takes up the whole page. This image will really set the tone of the poster giving it the characteristics of what a horror movie poster will look like. It should be dark, atmospheric and giving an overall sinister feel to the poster. Rule of thirds will be an important factor here otherwise it may ruin the aesthetic look of the poster. 

The Title of the poster is where the film name will be - which is 'The Woods'. This will be in a striking bold font which is very noticeable when the audience looks at this. Other test here would have to be smaller so that the whole poster doesn't look clunky and over-filled. Below this will be the tagline - which is still undecided - which will draw people into the poster and wonder what it is all about. A rhetorical question would be very good here as it will make the person looking at the poster think more about the film and what it is about.

After this would be the Billing board. Here all of the main personnel involved in the film would be shown here in a small, condensed font. It will also be included here as it is an integral part of not only horror movie posters, but all film posters in general. A white font would be used here as it will most likely be against a dark background image.

Another important feature would be the date of release. This will be the second largest text on the poster - because of it being the second-most important. The font here will be different to the actual title to separate it from the rest of the features and make it stand out.

The last feature of my poster would be the studio logos. These production company logos will be massively important as they give the film credibility and reliability from a trustworthy source, especially if it is from a big production house.


The main important feature of my magazine is the main image. Here would be a shot of the main cast in some sort of pose to make it look like a professional magazine. This would have less conventions of a horror movie because of the way the image is styled (such as the poses, lighting and staged effects.). The magazine title will either be the logo for an existing movie magazine (Such as TotalFilm) or a new one will be created using various conventions similar to these titles to create a professional feel for the magazine.

The contents of the magazine (such as various page numbers) will be shown down the left side column of the magazine. This will tell the reader the other contents and features of the magazine (such as other film releases, announcements and competitions.)

The centered text below the main image will be the same one used in the poster to create synergy between these different medias. This will be in a medium size font with a different style to the different texts to make it stand out more to the reader.

Finally, puffs and pugs would be used to showcase different features of the magazine on the front page such as various competitions, previews and news about up and coming films, or even articles within the magazine.This would entice the reader to pick up the magazine as they are given small snippets of information to make them want to read more.

Wednesday, 5 December 2012

Daily Planning Sheets

Requirements:
 Production Schedule:

Prop List

Here is a list of all the props we used in the shoot of our trailer. These where to add a more real effect to our trailer by using realistic props. I will also state the props we discussed to use in our trailer but didn't in the final cut.

Backpacks:



Here are backpacks used by the actors in our trailer when they arrive inside the woods. We decided to use these in our trailer because it is common for when people go camping they bring some possessions with them which will be stored in backpacks. This therefore creates a more realistic feel in our trailer.

(Rubber) Knife:



This is a rubber knife we were going to use in the trailer. We were going to use this because bringing a real one would cause a lot of safety concerns. The scenes which involved the knife didn't make the final cut of our trailer and therefore wasn't shown.

(Fake) Blood:



Here is the fake blood where we used for a short scene where it is shown on a tree stump. We mixed it in with water so that we had a plentiful amount to use if we had to take multiple takes of the scene. We used this prop because blood is a typical convention in almost all horror films as it is a sign of death and gore.

Fire:

We planned to use fire in our trailer as apart of the camping scene, sadly though we felt that this would cause a massive safety concern to public area so decided not to go through with it.

Sleeping Bags:

Again in the camping scene, he decided not to use sleeping bags as we planned mainly due to the environment we where in caused by the weather. This would have cause the sleeping bags to become dirty and ruined.

Clapper Boards

Here are some clapper boards that I have produced which shows the problems we encountered during the shooting of our film. I also stated what we did to overcome these problems and reflect back if that was the best we made of the situation.




Idents

As well as soundtrack, film trailers today use idents to symbolize which production house has commissioned the creation of the film/film trailer. Over the years, the idents have became recognizable almost instantaneous from either the previous films that have been released under that company, or the unique logo that is possesses.

Because of this, we had to discuss what type of Ident we would want to implement within our trailer. From this I gathered 3 options which where available for us to use in the creation of our trailer:

Lions Gate Studios: http://www.youtube.com/watch?v=S-pZXPzcNf8
Warner Brothers Studios: http://www.youtube.com/watch?v=QW3zcF_CQ6w

The first option here is a horror version of Lions Gate Studios which produces a lot of horror movies. This horror-movie 'themed' ident is used to keep the atmosphere of the trailer and not spoil it.

Our second option is the well-established Warner Brothers Studios. Here this Ident is one of the most instantly recognizable one throughout the whole of the film industry. Sadly though, I do not believe this will fit into our film trailer as this does not suit the horror theme that our trailer portrays.

In conclusion, we believe that we shall chose our first option (Lions Gate) as our Ident to be used in our trailer. This is because it is the most fitting of the trailer and accompanies the horror theme which is ongoing throughout our trailer.